01
Growth With Structure
I help businesses turn ambition into a clear growth system - connecting positioning, acquisition, conversion paths, tracking, and reporting so decisions are based on evidence, not guesswork.
Digital growth consultant. Web systems architect. Trainer.
02
Marketing That Moves the Business
Campaigns should not live separately from business goals. I build acquisition and visibility strategies that connect audience insight, channel planning, creative direction, media investment, and measurable outcomes.
03
Systems Behind the Experience
Strong digital work depends on the structure behind it: websites, landing pages, CMS workflows, integrations, automation, analytics, and content operations working together as one connected system.
04
From Direction to Delivery
I work across the full path from strategy to execution - helping teams clarify priorities, build the right assets, launch with confidence, measure what matters, and improve continuously after launch.
Proof
Signals of work built to perform.
15+
years building digital systems, marketing initiatives, and implementing growth strategies
€2M+
media investment budget planned, managed, measured, and optimised across platforms and campaigns
100M+
campaign impressions delivered through structured audience planning, creative distribution, and performance optimisation
1,300 → 45,500+
membership growth achieved by connecting strategy, paid media, tracking, retargeting, and continuous reporting
Work
Case studies, stripped down to outcomes.
Maxi Shop
E-commerce growth and demand capture
SEO, product ads, social campaigns, store tooling, and community management for grocery e-commerce - scaling from near-zero monthly order volume.
20 → 1,350 monthly ordersCombined search visibility improvements, dynamic product ads, social commerce setup, and community support. Raised organic traffic by 300% and built a repeatable paid acquisition system alongside it.
View breakdownDeppo Market
Private-label awareness through social content
Influencer strategy, recipe-led creative, paid social amplification, community activation, and store-traffic lift for a private-label product launch.
5.2M+ video viewsTurned product awareness into a content-led campaign using recipe-format videos, creator distribution, paid support across Meta, and in-store visit momentum. Defined paid advertising budgets, platforms, and the overall business strategy for digital channels.
View breakdownServices
00 Ready
Four areas where I help build stronger digital growth.
Strategy & Growth Planning
Helping businesses understand where they are, where they can grow, and what needs to be built or improved to get there.
View what this includes
- Market and competitor research
- Business and digital growth planning
- Audience and customer journey definition
- Positioning and campaign direction
- Sales and lead generation planning
Marketing & Online Visibility
Planning and managing digital marketing activities that increase visibility, bring the right people in, and turn attention into measurable action.
View what this includes
- Paid advertising campaigns
- Search visibility and SEO improvements
- Social media campaign planning
- Content and creative direction
- Retargeting and follow-up campaigns
- Lead generation campaigns
- Campaign reporting and optimisation
Websites, Platforms & Automation
Building and improving websites, landing pages, digital platforms, and workflows that support marketing, sales, communication, and daily operations.
View what this includes
- Website planning and structure
- Custom website development
- Landing pages and campaign pages
- Content management setup
- Online forms and lead capture system
- Email follow-up flows
- Automation for repeated tasks
Analytics, Training & Advisory
Helping teams understand performance, improve decisions, build internal skills, and choose the right next steps with more confidence.
View what this includes
- Website and campaign audits
- Performance dashboards and reports
- Analytics and tracking setup
- Team workshops and practical training
- Digital processes improvement
- Tool and vendor guidance
- Ongoing consulting and review sessions
Contact